PRODUCTION COORDINATION
HANDZ DIRTY PR x AMARA LA NEGRA

I believe in nurturing the creative spirit, crafting work that mirrors our life experiences, expresses our deepest dreams, and illuminates our path forward.
— Esther Robles

About Me

I’m Esther Robles, a New York City-based Business Management Consultant specializing in Client Experience Automation & Project-Based Business Management for creative service-based small businesses and brands.

With over a decade of experience in Project Management, Event Management, and Production Coordination, paired with a Bachelor’s Degree in Hospitality Management, I bring a hospitality-driven approach to automation and strategic execution. My services focus on front-facing systems that enhance brand experience, client interaction, and seamless service delivery—ensuring every touchpoint feels effortless yet intentional.

Whether it’s designing automated booking systems, refining client workflows, or launching a polished digital experience, my work is structured with a clear beginning, middle, and end—so you can run your business with ease, not overwhelm.

Let’s create a refined, high-touch client experience that aligns with your brand.

Areas of Expertise

Client Experience Automation

Project-based Business Management

Event Management

Production Coordination


Highlighted Projects

Production Coordination | HandzDirtyPR

Project Management | FelixVargas.com

Client Experience Automation | KatKoh.com

Brand Project Management| Booneartlife.org


my services

CLIENT REVIEWS

CLIENT REVIEWS

“Esther is a dream operations partner— the way she is, led me to trusting her deeply, right away with my calendar and email-essential to my business. She was impeccable in her word, deed and drive to help my business be better. Esther jumped into a client- facing role when my business was at it’s most busy and chaotic. Her communication style is wonderfully friendly and professional. I can gush about her enough!”

Kat Koh | Creative Career Coach

“As a creative myself, I never understood how creative things actually came into fruition. Esther taught me all of that. Her quirky style and attention to detail were traits I quickly acquired, and I knew from that moment forward she’d be my go to. 9 years later, I can proudly say that Esther has assisted me with brands such as The Style Marc, Punto Space, freelance event planning gigs, and provided the creative direction and execution of my very own site: www.felixvargas.com!
If you’re looking for someone that will keep you on your toes and get sh*t done, go to Esther! You won’t regret it.”

Felix Vargas | Creative Director

“Esther came in and revamped my lifestyle brand Boone Art Life; because of her work and our collaboration I was able to create a powerful platform for my art and apparel brand. I am forever grateful for how she transformed my brand and elevated it, making me fall in love with my art and being an artist even more.”

Anthony Boone | Artist & Designer

"Handz Dirty PR has previously engaged Ms. Esther Robles to serve as a Production Manager on a national brand campaign shoot and Production Assistant on multiple national and international celebrity projects which all involved pre-production meetings, assisting team members with respective tasks, managing the team as needed, ensuring timelines are met, assisting the talent with their needs etc. Ms. Robles has performed remarkably in both roles! She is an excellent communicator and team player. Highly recommend her services".

Rose Newlands | Founder, Handz Dirty PR

At the heart of my work is a deep respect for the creative spirit and a love for non-linear thinking and purposeful projects. I believe that how we work is just as important as what we create. My goal is to streamline processes, boost efficiency, and build sustainable workflows, all to help creativity thrive.

I prioritize truly listening to my clients, understanding their unique needs, and figuring out how they do their best work. My approach is flexible and adaptable, allowing for smooth adjustments when challenges come up, and I maintain clear and open communication throughout our partnership.

I believe in the power of creative expression and see each project as a special extension of someone’s inner world. I'm committed to preserving the creative vision and integrity of my clients, making sure every project is authentic and meaningful.

My approach & vision